THE IDEA BEHIND TARANIFY

Start with what
draws you in.

Taranify is a free discovery tool for music, shows, movies, books, and food. It uses your responses to a color quiz as a starting point for recommendations based on your current mood.

THE COLOR QUIZ

A choice for this moment.

The question is simple: which color are you more drawn to right now? Choose what catches your attention at this moment, rather than your usual favorite color.

  1. 01Look at the two colors presented.
  2. 02Select the one you feel more drawn to right now.
  3. 03Repeat for each pair, then answer any follow-up mood questions included in your chosen quiz.
  4. 04Explore the suggestions. Regenerate for more, or start over when you feel differently.
WHY MOOD MATTERS

What you enjoy can change with how you feel.

Sometimes a song or story that reflects your feelings is what you want. Sometimes you want a change of pace. Research on mood-congruent preferences and mood management explores both patterns; it does not suggest that everyone always chooses entertainment that mirrors their mood.

Cognitive dissonance concerns discomfort from conflicting cognitions. It is related to broader ideas about consistency, but it does not by itself establish that matching entertainment to a mood reduces discomfort. Mood congruence and emotion regulation are more direct ways to describe the idea behind this experience.

Taranify applies that idea as a discovery approach. The studies below examine media choices, not the accuracy of Taranify’s color quiz. The quiz offers a mood interpretation, not a psychological assessment. The media research also should not be read as validation of food recommendations.

READ THE RESEARCH

The evidence, with its context.

2026

Revisiting the digital jukebox in daily life

Ernst, Dietrich, Rohr, Reinecke & Scharkow · Human Communication Research

A two-week study combining 6,864 surveys with Spotify listening data from 144 people largely did not support classic Mood Management Theory predictions. Everyday listening choices are more complex than a simple mood-to-music rule.

2024

Lyrics do matter: how ‘coping songs’ relate to well-being goals

Frontiers in Psychology

A study of songs chosen during the pandemic connected lyrical themes with different coping goals. It discusses how music that reflects someone’s feelings can offer recognition and meaning, while musical features alone showed no consistent relationship with those goals.

2019

On the naturalistic relationship between mood and entertainment choice

Hershfield & Alter · Journal of Experimental Psychology: Applied

Across seven studies, the authors examined cultural choices during different economic conditions. Preferences sometimes favored lighter entertainment in more negative conditions, illustrating that people may seek to change a mood as well as match it.

For the 2026 study, the summary is based on the published abstract. Research provides context for this product’s approach, not a guarantee of individual results.

Follow your colors.

NetflixSpotifyMoviesBooksFoodYour mood